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Mar
02

Crisis Communication: Akoo Controversial Ad

From time to time, PR pros have to dabble in crisis management in order to protect their client’s best interest to the public. It can be a scary time because a failure in communication can do more harm than good. Don’t you just hate the “no comment” approach?

On yesterday, the blogosphere went nuts over a controversial ad by rapper, T.I.’s clothing brand, Akoo. My client, who is the model in the controversial ad, wanted the best PR approach to deal with this situation in order to protect her career.
akoo billboard

I say deal with it by getting your point across. Don’t shun from making a statement about the situation, but be honest and clear. In crisis management, it is important to be open and candid in every message disseminated to the public. A lack of communication will be seen as an attempt to shield information. Communication is the hub of a crisis situation.

This morning, the model displayed in this controversial ad, will share her side of the story to the WVEE’s Frank and Wanda Morning Show in Atlanta, GA. Stay tuned…

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