Last week was wild! Client, model and good friend Dawn Montgomery had to deal with mounting pressure from both national and local media outlets as a result of a controversial ad from Akoo, a clothing line by Atlanta rapper, T.I. In a matter of days, more than 300 news articles were posted online about this issue. Everyone from CNN to Bossip.com were commenting on the story.
The best way to deal with any crisis or controversy is to tackle the issue head on-avoid the “no comment” approach. Having a skilled crisis communications team is not easy and it takes planning BEFORE an unfavorable situation occurs. Any organization, business or public figure not prepared to deal with crisis is constantly at risk. Risk management, issue anticipation and crisis communication programs should be a part of any public relations strategy.
But, let me be clear. Crisis management does not mean that an organization or its public relations team can manage outside influences-but what we can manage is the response.
Anyhow, check out Dawn Montgomery’s response amid this controversial billboard ad for the clothing line, Akoo:
Essence Magazine
EXCLUSIVE: Akoo Jeans Model Speaks About Billboard-Essence.com
Rolling Out
Model in T.I.’s Racy AKOO Jeans Billboard Calls the Outrage Hypocritical- RollingOut.com
The Loop 21
T.I.’s clothing line Akoo proves fashion isn’t for the prudent at heart-The Loop 21
Dawn also made an appearance on the Frank and Wanda morning show on Atlanta’s V-103 and CW 69 to discuss her involvement with this controversy.
More media coverage to come from Sister 2 Sister Magazine.
Sphere: Related Content
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
3 comments
1 ping
Marriage Guide
April 6, 2010 at 5:39 am (UTC -4)
It appears that you’ve put a good amount of effort into your article and I want to see a lot more of these on the Internet these days. I truly got a quetch out of your post. I do not have a bunch to to say in reply, I only wanted to register to say fantastic work.
Giuseppina Urbanek
April 9, 2010 at 11:32 am (UTC -4)
i will bookmark this blog now, thank you!
Irena Coopey
April 11, 2010 at 5:02 pm (UTC -4)
Hi There! I ran into your site absolutely by mistake, and it turned out to being a blessing. You bring a lot of interesting things to the table and I will be back for more
Thanks!
Controversy is the BEST time to engage in social media | Ella Bee Social Media & PR
April 14, 2010 at 9:26 am (UTC -4)
[...] I just realized that I have not been supplying your dosage of social media insight. It’s been a crazy month so far. I’ve been dealing with quick and timely breaking news for my clients. One involves handling communication on behalf of the iFreaknik organizer concerning public safety. If you remember last month, I helped a client deal with a national controversy concerning a billboard ad. [...]