Oct
08
PR is Essential in the Music Industry by JACQUELINE AKBARIAN Music has always been one of those few things in the world that has the power to bring together people from all walks of life. Some might say all you need is love. I say all you need is music. And beyond a little bit …
Apr
26
What to Do When a PR Disaster Strikes Your Startup Written by Audrey Watters Last Thursday was a good PR day for the social buying site Blippy. They were featured in two New York Times articles. But Friday wasn’t so great, as the major technology blogs reported that credit card information from its users were …
Apr
14
I just realized that I have not been supplying your dosage of social media insight. It’s been a crazy month so far. I’ve been dealing with quick and timely breaking news for my clients. One involves handling communication on behalf of the iFreaknik organizer concerning public safety. If you remember last month, I helped a …
Jan
14
As we approach a new year in business it is crucial to articulate that PR IS NOT SALES. If you are using public relations in substitute for a professional and well-trained sales team you may be sorely disappointed in the long run because the two job duties and responsibilities are night and day. Public Relations …
Jul
17
Here is a great article by Peter Shankman of Help a Reporter Out. There’s a new phenomena of people declaring themselves social media experts. We’ve actually heard from firms who pushed someone to become their resident social media expert because the person was on Facebook. There is no endorsement or accreditation to set apart legitimate …
