Feb 09
This just in from one of my favorite media blogs, Journalistics By Jeremy Porter Reach – a journalist that shares links to their most recent content via an RSS feed, tweets or social bookmarking will get a lot more traffic to their posts than somebody that doesn’t use these tools. If you’re a journalist, and …
Feb 09
By CLAIRE CAIN MILLER- New York Times SAN FRANCISCO — Three weeks after Curtis Kimball opened his crème brûlée cart in San Francisco, he noticed a stranger among the friends in line for his desserts. How had the man discovered the cart? He had read about it on Twitter. For Mr. Kimball, who conceded that …
Jan 14
As we approach a new year in business it is crucial to articulate that PR IS NOT SALES. If you are using public relations in substitute for a professional and well-trained sales team you may be sorely disappointed in the long run because the two job duties and responsibilities are night and day. Public Relations …
Jan 05
You want to get your company and your brand out there. You want people to know who you are and you want consumers to be influenced through some channel or medium to buy from you and only you. When it comes to directing your spending dollars, you may get stuck wondering, where should we start, …
Dec 19
Here are your weekly updates of Twitter applications to consider using for your marketing needs. The theme for these Twitter applications are to show similarities in the latest Twitter tools to things you may already use or be familiar with.
Nov 19
by Jeremy Porter You hear a lot of talk about press releases as a PR tactic, but what about the media alert (also commonly known as a media advisory)? Before the days or email and Twitter, media alerts were the short form way to alert news organizations about something timely you wanted them to cover. …
Nov 16
Anyone can join the paparazzi with a camera and a little ingenuity. Have you caught a celebrity in an embarrassing situation? If you have a camera you may be able to sell the pictures for hundreds of thousands of dollars, and even mundane celebrity photos can often be sold. Whether you’re a professional paparazzo or …
Nov 10
I am not mad at Larry Johnson, former RB for the Kansas City Chiefs. He tweeted what he wanted and how he felt-as ignorant as it may be. However, I am upset that his publicist let him get away with this social media faux pas. There have been red flags waving that he was on …
Nov 06
Today, I participated in my first speaking engagement teaching a group of real estate agents on how they can use social media for their business. My speaking engagement became more of a discussion and I quickly realized I had to start from the beginning. I called my presentation, “The Power of Social Media Networking.” Before …
Oct 28
What is Blog Talk Radio? BlogTalkRadio allows anyone, anywhere the ability to host a live, Internet Talk Radio show, simply by using a telephone and a computer. BlogTalkRadio’s unique technology and seamless integration with leading social networks such as Facebook, Twitter, and Ning, empowers citizen broadcasters to create and share their original content, their voices …
Oct 25
So, you are taking better care of your online brand. You have an SEO website and you are maintaining your blog. Great! Now what? The point of establishing an online presence is to attract web traffic, so let’s take a look at some tools to help gain attention to your site. First, let’s examine the …
Jun 05
By Lila Brown, Examiner.com Kansas City Young Professionals Examiner Live to work or work to live? That is the question many young professionals face beginning a life free from school to entering a world of financial independence. While young professionals are ready to take on the challenges of building a career, most realize it is …
