Feb 06
The “Star Lounge” Brought Out Celebrities and Athletes in Celebration of Super Bowl XLV in Dallas, Texas On Super Bowl Friday, the snow didn’t stop the stars and athletes from coming out to the “Star Lounge” Super Bowl Gifting Suite to celebrate Super Bowl XLV at the Joyce Champagne Lounge hosted by Rocketdog Films to …
Sep 08
From BET’s Media Room The Elements Will Ignite As Comedian Mike Epps Returns to Host Hip Hop’s Most Exciting Night At the Boisfeuillet Jones Atlanta Civic Center in Atlanta on Saturday, October 2 and Premieres on BET Tuesday, October 12 at 8:00 p.m. EST Legendary Rapper Jay Z Receives The Highest Number of Nominations in …
Dec 06
Ad Budget Tight? Call the P.R. MachineBy BROOKS BARNES LOS ANGELES Hobbled by a depressed DVD market and drooping sales of movies to foreign television networks, Hollywood studios are finally reining in runaway marketing budgets. Lionsgate, already one of the leaner operations, boasted that it cut marketing expenses by 66 percent in the second quarter …
Dec 03
Playing a bad lie: How Tiger botched a PR opportunityBy Ari B. Adler By not addressing his infidelity right away, Woods let rumors aggravate a bad situation Sexing, texting and vexing—it’s a perfect storm of reputation destruction, and its latest victim is Tiger Woods. To make matters worse, instead of facing the publicity storm head …
Nov 09
Arianna Huffington To PR Pros: ‘The Press Release Is Becoming Obsolete’By Joe Ciarallo, MediaBistro Huffington Post founder Arianna Huffington addressed the PRSA International Conference in San Diego yesterday. Speaking to a variety of topics, Huffington took the time to call out PRSA for not having wi-fi on site. “Make sure people can interact next time,” …
