Ella Bee Social Media & PR

I help entertainers and small businesses with social media and blogger outreach. The publicity they gather from a blog post is definitely greater than being featured in a newspaper or magazine because GUESS WHAT?-NO ONE IS REALLY READING PRINT MEDIA ANYMORE and by the time it is printed, your story is old, outdated and has probably being told somewhere else online. (See Stephen Colbert’s interview with the New York Times aka the gray old lady).

That doesn’t stop the skeptics though.

There are still some people and businesses who don’t see the benefit of social media which is basically the process of engaging and communicating directly with your target audience. Social media-like a relationship- takes time to develop and communication is crucial. Earlier this year, I shared a blog post of a slide show attempting to define and elaborate on the power of social media.

Here is an updated version with even more amazing statistics to dig deeper in explaining “What the F**k is Social Media NOW?”

WATCH: (more…)

Ad Budget Tight? Call the P.R. Machine
By BROOKS BARNES

LOS ANGELES

Hobbled by a depressed DVD market and drooping sales of movies to foreign television networks, Hollywood studios are finally reining in runaway marketing budgets. Lionsgate, already one of the leaner operations, boasted that it cut marketing expenses by 66 percent in the second quarter from a year ago, while Disney dismissed about a dozen marketing executives early this month in an effort to shrink spending.

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Playing a bad lie: How Tiger botched a PR opportunity
By Ari B. Adler

By not addressing his infidelity right away, Woods let rumors aggravate a bad situation

Sexing, texting and vexing—it’s a perfect storm of reputation destruction, and its latest victim is Tiger Woods. To make matters worse, instead of facing the publicity storm head on and getting control of the story as quickly as possible, he went into hiding. That left the story angles to those less concerned about his best interests.
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Arianna Huffington To PR Pros: ‘The Press Release Is Becoming Obsolete’
By Joe Ciarallo, MediaBistro

Huffington Post founder Arianna Huffington addressed the PRSA International Conference in San Diego yesterday. Speaking to a variety of topics, Huffington took the time to call out PRSA for not having wi-fi on site. “Make sure people can interact next time,” she said. (HAHA, I love it!)

Delving into PR tactics, Huffington made a bit of a contradiction in regards to press releases.

She stated, “The press release is becoming obsolete…even though we still do it at the Huffington Post.” However, Huffington, in comparison to other media moguls such as Rupert Murdoch, is a firm believer in free and open content. “It’s no longer about proprietary content anymore, ubiquity is what matters,” she said.

She also had the guts to give out her email address to the entire audience, ensuring that her Inbox will be flooded with pitches for weeks to come. After her keynote, Huffington interviewed former health-care PR exec turned whistle blower Wendell Potter. “In my job, I was able to remove myself from the humanity of what I was doing,” Potter told Huffington.