Ella Bee Social Media & PR » Social media

In Case You Missed It: LaShawn Merritt’s “Athlete Chat” with the US Olympic Committee

Ella Bee PR — Thu, 12 Jan 2012 04:26:24 +0000

We joined forces with Team USA aka the US Olympic Committee for a cross-publicity opportunity for our client, two-time 2008 Olympic Gold Medalist, LaShawn Merritt.

LaShawn participated in a LIVE “Athlete Chat” and took questions from fans.

WATCH:

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So You Want to Go Viral? Here’s how…

Ella Bee PR — Sat, 03 Dec 2011 22:34:21 +0000

We are in the business of social media and helping our clients share their messages online. Of course, everyone loves TV coverage, radio interviews and any piece of media content they can hold in their hands like a magazine or newspaper, but we believe that it is equally important to have a strong online presence. Our experience has taught us that a great media presence online will lead to traditional media coverage.

Let’s say we get a campaign started, our clients are online…okay, now what?

On a professional level, no one wants their YouTube video, blog post, podcast or any content they put their time and effort into creating to just sit there. We want to share it with others and that is where the concept of “going viral” comes from.

As you may know, I LOVE INFOGRAPHICS!
Here’s an infographic on everything you may want to know about viral content online.

What is your favorite viral video campaign? With 9 million views here is mine:

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Infographic: Understanding Digital Consumers

Ella Bee PR — Mon, 31 Oct 2011 05:46:46 +0000

From DAY ONE, it has always been our mission to use social media to help our clients achieve their goals. Whether it is building a fan base, increasing exposure and awareness to their company or brand, or simply helping them share the news about their latest accomplishment or company projects, everything for us starts online.

We also understand that most of the time, the bottom line is all about making money, and I’m a firm believer in giving the people what they want; however, you have to FIRST understand what it is the people want.

While I am not here to tell you what all consumers want, I think it is equally important to understand your customer-our target audience, the digital consumer.

Here is an infographic from Nielsen and NM Incite, a Nielsen/McKinsey company, which illustrates some key findings that highlight digital consumer behaviors and consumption patterns that can help social media professionals such as myself along with brands marketers and advertisers understand their most valuable customers and how they’re engaging across social, local and mobile.

For the rest of the infographics

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Who is Using Social Media

Ella Bee PR — Fri, 16 Sep 2011 17:13:52 +0000

You know how we love our infographics. This one discusses the demographics of social media users. Here are some key findings:

After the United States, Indonesia has the second highest percentage of Facebook users. The U.K. comes in third, followed by Turkey.

The U.S. is the top country on LinkedIn, claiming 46.7 percent of the network’s users. India comes in second, at 9.6 percent.

Of Twitter users, 42.3 percent are between the ages of 30 and 49, 54 percent are female, and 63.7 percent are white.

On Facebook, 60.6 percent of women list football as an interest as opposed to 39.4 percent of men. And while 86.5 percent of women list cats as an interest, only 13.5 percent of men declare their love for felines.

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[PRESS HIT] Client Mindy R. Smith Makes Front Page of HuffingtonPost.com

Ella Bee PR — Mon, 12 Sep 2011 17:06:12 +0000

Our new client, Mindy R. Smith, is a family law attorney who practices in Georgia. She specializes in divorce, child custody battles and any domestic relations issues.

We secured an opportunity for her to be a regular contributor to the HuffingtonPost.com’s DIVORCE section. Her first post made today’s headline for the DIVORCE section. It was such a HOT TOPIC for the day, it was moved to the FRONT PAGE of the HuffingtonPost.com!

Here is Mindy’s first post for the HuffingtonPost.com’s Divorce section. The article is “10 Signs Your Marriage is Headed for Divorce”:

Mindy says:

During the past nine years, I have represented hundreds of clients in divorce cases. Most people want the assurance that the breakdown of their marriage was not entirely their own fault. In order to efficiently represent any client going through a divorce, I have to know all the details leading to the end of the relationship. Over the past few years, I have noticed that marriages fall apart for a multitude of reasons. Many happily married people come to me and ask what the signs are that a marriage may be headed for divorce. Based on my experiences as a divorce attorney, I have compiled a top ten list of signs that your marriage may be headed for divorce. Some entries on the list are filled with funny euphemisms. Some are more serious, but all have played major factors in the divorces I’ve handled.

UPDATE: MOVED TO THE FRONT PAGE OF THE HUFFINGTONPOST.COM!

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How Are People Use Twitter?

Ella Bee PR — Tue, 23 Aug 2011 02:31:31 +0000

Okay, again, I LOVE INFOGRAPHICS. This one shows how people are using Twitter. Surprisingly, most people follow certain profiles to get discounts and participate in contests. I follow certain profiles to learn about the attitudes, feelings and opinions from those I follow.

It’s also interesting to note, that most people are still using their personal computers to access Twitter via Twitter.com as opposed to their mobile device.

Infographic from Lab42

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Is Twitter a Waste of Time?

Ella Bee PR — Sat, 02 Jul 2011 14:21:47 +0000

I LOVE INFOGRAPHICS!

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6 Great Reasons You Need Social Media

Ella Bee PR — Sun, 12 Jun 2011 12:10:16 +0000

I work in a unique time in public relations and publicity. I get to add social media marketing into the equation. Also, thanks to our creative team and clients who trust we will do whatever it takes to reach their bottom line, we are able to maximize what social media can do for their PR and publicity dollars.

Whether we work with athletes and entertainers or small businesses to Fortune 100 companies, we are able to reach their publicity and public relations goals by integrating social media to the mix. Not only do we add new and innovative social media marketing to the equation, but we are able to stay true to our firm belief that traditional PR still works.

Now, we have already discussed the real cost of social media and shared a case-study video of the return on investment with social media, but I would like to go a step further in helping you to realize why YOU…yes, YOU, need social media.

Don’t think social media is for you? Check out my six favorite tips as to what social media can do for you from Viral Cast Media:

Visibility- When it comes to brand awareness Social Media always plays hardball, it’s always in offense and it never takes a passive stance. Young people say “Bring it” and social media does just that by taking your message to whoever you want to influence. It doesn’t sit and wait for your audience to pass by but it takes the message to where they are right now.

Mobility- fastest media to act and to re-act to market fluctuations. Now your posts can take advantage of the latest trends, special days, inventory and much more to attract and engage fans and potential customers. Ride the waves of latest trends to success.

Connectivity- the ability to engage from anywhere, anytime. As fast as you can type you can engage your fans and audience in real time. The wait from decision to implementation is gone.

Flexibility- I call it the “Fresh factor.” It is the ability to change daily. Our society gets bored easily, even on good things. Groupon’s success has been based on their ability to change their menu every day.

Service- This is the ability to relate quickly to monitor comments and complaints from current customers. This is much faster that emailing surveys to measure customer satisfaction. What if you could overhear people discussing your product or brand? What is the value of being able to respond instantly to a bad review?

Viral- I call this the multiplication factor but the new term is viral because it spreads exponentially. There is always the potential that your message can get free advertising as the message is multiplied, forwarded and shared with others.

*BONUS TIP*
Cost –Finally the undeniable factor, with the middleman cut out – there nothing as inexpensive. “Bang for your buck” has a new meaning with Social media. Just ask Pepsi why they stopped sponsoring the Super Bowl after so many years and transferred their investment into Social Media. Things like that demand we wake up and take notice.

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Social Media News: Social Media Plays Greater Role For African Americans and Hispanics

Ella Bee PR — Fri, 03 Jun 2011 14:35:09 +0000

Social Media Plays Greater Role in Cause Engagement For African Americans and Hispanics

Georgetown University’s Center for Social Impact Communication (CSIC) has found that nearly one in three African-American adults (30%) and four in ten Hispanics (39%) said they are more likely to support a cause or social issue online than offline today—both significantly higher percentages than Caucasians (24%), according to the new Dynamics of Cause Engagement study. The study examined trends in cause involvement and the roles of a variety of activities in fostering engagement with social issues among American adults age 18 and over.

The study also found that amongst American adults, there appear to be some significant differences in how the ethnicities perceive social media and their effectiveness in facilitating cause involvement. African Americans and Hispanics are significantly more likely to believe that they can help get the word out about a social issue or cause through online social networks (58% and 51%, respectively, vs. 34% of Caucasians). They also subscribe more readily to the belief that social networking sites like Facebook make it easier to support causes today, and that these sites help increase visibility for causes.

While traditional media (print and television) and personal relationships remain the primary ways in which Americans learn about causes, both African Americans and Hispanics are significantly more likely than Caucasians to look to social media as an additional source of information (31% and 27% vs. 21%, respectively). Similarly, social media are not among the top ways Americans most often support causes—donating money or personal items, talking to others and learning about the issues rank the highest—but again, African Americans and Hispanics are significantly more likely than Caucasians to engage with causes through promotional social media activities (e.g., joining a cause group on Facebook, posting a logo to a social profile, contributing to blogs).

Americans are generally in agreement when it comes to potential cause-related social media overload, though they differ in the degree to which certain tools drive their “cause fatigue” the most. For example, Caucasians are significantly more likely to feel that emails about causes sometimes feel like spam (76%, vs. 66% of African Americans and 69% of Hispanics). Hispanics are significantly more likely to believe that everybody “likes” causes on Facebook and it doesn’t really mean anything. And while half of Caucasians and Hispanics (48% and 51%, respectively) agree that they get too many emails about causes now, a significantly lower number of African Americans (33%) feel this way.

Click here for the full finding of the research.

About the Survey:
Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication developed the study with the objectives of showcasing trends in cause involvement and evaluating the role of a variety of activities in fostering engagement. An online survey was conducted by TNS Global among a nationally representative sample of 2,000 Americans ages 18 and over. The survey was fielded November 30 to December 22, 2010, and has a margin of error of +/-2.2% at the 95% confidence level. Throughout this report, an asterisk ‘*’ next to a number indicates a significant difference from the corresponding audience at the 95% level of confidence.
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Client, Natasha Hastings, Joins HuffingtonPost’s AOL Healthy Living Blog Team

Ella Bee PR — Wed, 18 May 2011 09:54:49 +0000

We locked down an opportunity for our client, Natasha Hastings (Olympic Gold Medalist, USA Track & Field Sprinter), to contribute regularly on the HuffingtonPost.com’s new AOL Healthy Living section.

Talk about a residual press opportunity! We are all about building strong relationships and creative partnerships for our clients.

Excerpt from press announcement

USA Track & Field Olympic Gold Medalist, Natasha Hastings, has joined the HuffingtonPost’s new AOL Healthy Living blog team by becoming a featured columnist. As she sets her sights on the 2011 World Championship in Daegu, South Korea and the 2012 Summer Olympic Games, Natasha Hastings wants to encourage and motivate others to live a more active and healthier lifestyle.

HuffingtonPost founder, Arianna Huffington, says the new AOL Healthy Living section is “taking an integrated approach to health and wellness. AOL Healthy Living is divided into easy-to-navigate sections offering comprehensive information and advice on maintaining a healthy mind, body, and spirit.”

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