Dec
01
Since Facebook upgraded its fan pages so that brands, celebrities and organizations became equivalent to human beings in the social network — i.e. content from fan pages is displayed in one’s feed, just like with friends — we’ve received a barrage of requests to fan just about anything you can imagine, including about 20 PR agencies
Nov
29
Planning your B2B social media program is only the first step in a long process. Once you have clearly defined your social media objectives, there are a few other steps that can put you on the right footing for success. Here is a simple social media checklist for B2B marketers you can use to get things started in the right direction
Nov
28
Whether it is for a grassroots campaign or a presidential campaign, social media networking can help you get the point across while gathering support. With online sharing, it makes it even easier to reach larger demographics and markets. Online petitions are easy and convenient. In the first hour of this petition, there were 60 signatures …
Nov
18
Even contemporary fine art galleries can use social media for various marketing and public relations purposes. Whether it is sharing images on Flickr or videos on YouTube, there are a variety ways you can use social media. Sphere: Related Content
Nov
10
I am not mad at Larry Johnson, former RB for the Kansas City Chiefs. He tweeted what he wanted and how he felt-as ignorant as it may be. However, I am upset that his publicist let him get away with this social media faux pas. There have been red flags waving that he was on …
Nov
06
What The F**K is Social Media? View more documents from Marta Kagan. Sphere: Related Content
Nov
06
Today, I participated in my first speaking engagement teaching a group of real estate agents on how they can use social media for their business. My speaking engagement became more of a discussion and I quickly realized I had to start from the beginning. I called my presentation, “The Power of Social Media Networking.” Before …
Oct
25
So, you are taking better care of your online brand. You have an SEO website and you are maintaining your blog. Great! Now what? The point of establishing an online presence is to attract web traffic, so let’s take a look at some tools to help gain attention to your site. First, let’s examine the …
Oct
18
As my daily PR tasks focus on social media marketing, I’ve realized that I participate in social media everyday. There are no 9-5 hours with availability on Mondays through Fridays. Nope. I live and breathe social media whether I like it or not. Whether it is voicing my political opinion on Twitter and Facebook while …
Sep
16
Currently, I am promoting an independent movie, Grapes on a Vine, through using social media platforms. Based on my research, I have not found too many independent movies promoting their film through social media. I am using tools and social networking sites like Facebook fan pages, Twitter, and YouTube to increase awareness, promote sales, generate …
Sep
04
Everyone wants more Twitter followers, but are you putting in the time and effort to actually attract a larger following? When you first join Twitter, it is okay to to let your account sit for a couple of days to get a natural, organic following, but after that, it is up to you to increase …
Aug
11
I just participated in a helpful webinar from HubSpot and Shift Communications that focuses on PR for inbound marketing . Inbound marketing is a style of marketing that focuses on being found by customers. Being found by the customer nowadays means getting picked up by search engines like Bing and Google. You want to be …
Jul
24
Twitter launched a special how-to guide to educate businesses on how to effectively use the social networking service: Twitter 101 for Business. Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local …
Jul
23
Finally, your web site is complete. It looks great, the content is appealing, but web traffic is not where you want it to be. There may be a problem that you have not considered: search engine optimization a.k.a. SEO. What is SEO?Search engine optimization is the process of driving traffic to a website by weighting …
Jul
22
Here is a great article from the New York Times that shows how even musicians are no longer trying to sign major record deals to sell records. Instead, they are looking to create a marketing strategy with an online presence. Artists are reaching out to their audience through online selling platforms like iTunes because the …
Jun
22
The Problem180 Urban Design is an architecture and design firm that specializes in New Urbanism design. The principal architects wanted to be recognized as leaders in New Urbanism, form-based codes, and LEED regulations. The company was having issues with low Google rankings which hurts business because people can’t find the company online. 180 wanted city …
Jun
01
Lila Brown on LinkedIn Sphere: Related Content
