Tag Archive: Hollywood

Dec
06

Hollywood budgets are tight, so they call on PR

Ad Budget Tight? Call the P.R. MachineBy BROOKS BARNES LOS ANGELES Hobbled by a depressed DVD market and drooping sales of movies to foreign television networks, Hollywood studios are finally reining in runaway marketing budgets. Lionsgate, already one of the leaner operations, boasted that it cut marketing expenses by 66 percent in the second quarter …

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