Jan
14
As we approach a new year in business it is crucial to articulate that PR IS NOT SALES. If you are using public relations in substitute for a professional and well-trained sales team you may be sorely disappointed in the long run because the two job duties and responsibilities are night and day. Public Relations …
Dec
06
Ad Budget Tight? Call the P.R. MachineBy BROOKS BARNES LOS ANGELES Hobbled by a depressed DVD market and drooping sales of movies to foreign television networks, Hollywood studios are finally reining in runaway marketing budgets. Lionsgate, already one of the leaner operations, boasted that it cut marketing expenses by 66 percent in the second quarter …
