Ella Bee Social Media & PR

@TheChrisTavarez on Good Day Atlanta

Teen Chris Tavarez a Busy Actor

You can catch our next guest as a regular on Tyler Perry’s Meet the Browns . He’s also appeared in Big Momma’s House 2 with Martin Lawrence and Nia Long. Atlanta’s own Chris Tavarez isn’t just a rising actor, he’s also the gifted athlete who has Ivy League colleges lining up to recruit him!

I help entertainers and small businesses with social media and blogger outreach. The publicity they gather from a blog post is definitely greater than being featured in a newspaper or magazine because GUESS WHAT?-NO ONE IS REALLY READING PRINT MEDIA ANYMORE and by the time it is printed, your story is old, outdated and has probably being told somewhere else online. (See Stephen Colbert’s interview with the New York Times aka the gray old lady).

That doesn’t stop the skeptics though.

There are still some people and businesses who don’t see the benefit of social media which is basically the process of engaging and communicating directly with your target audience. Social media-like a relationship- takes time to develop and communication is crucial. Earlier this year, I shared a blog post of a slide show attempting to define and elaborate on the power of social media.

Here is an updated version with even more amazing statistics to dig deeper in explaining “What the F**k is Social Media NOW?”

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Last week was wild! Client, model and good friend Dawn Montgomery had to deal with mounting pressure from both national and local media outlets as a result of a controversial ad from Akoo, a clothing line by Atlanta rapper, T.I. In a matter of days, more than 300 news articles were posted online about this issue. Everyone from CNN to Bossip.com were commenting on the story.

The best way to deal with any crisis or controversy is to tackle the issue head on-avoid the “no comment” approach. Having a skilled crisis communications team is not easy and it takes planning BEFORE an unfavorable situation occurs. Any organization, business or public figure not prepared to deal with crisis is constantly at risk. Risk management, issue anticipation and crisis communication programs should be a part of any public relations strategy.

But, let me be clear. Crisis management does not mean that an organization or its public relations team can manage outside influences-but what we can manage is the response.

Anyhow, check out Dawn Montgomery’s response amid this controversial billboard ad for the clothing line, Akoo:
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While everyone is talking about their new year’s resolution, I’m continuously working on ways to help companies and businesses understand the social media revolution.

Social Media Revolution: Is social media a fad or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics.